Welcome to J. Franklin Financial, where you can find a common sense approach to life's financial matters. Individuals, families, and business owners alike, are on a journey. Each one is unique, and for this reason, at JFF each client receives personal attention with plans tailored specifically for their situation. No matter where you are on your journey, JFF is here to provide practical guidance to help you achieve your financial goals.

More than a quarter of U.S. homes are exposed to severe or extreme weather risk. While homeowners can't control the forecast, they can take proactive steps to prepare.

With SMAs, investors have the flexibility to fine-tune their asset allocations for their own unique circumstances and better manage their tax liability.

Most broad stock funds contain real estate investment trusts (REITs), but for a more strategic approach, investors can choose from a variety of REIT funds and individual REITs.

It’s a good idea to regularly review beneficiary designations to be sure they are complete and reflect current wishes.